New Head of Card and big ambitions; Qeld Visa comes to the Netherlands
STOCKHOLM — Qeld, the challenger to traditional banks that makes a difference, is shaking up the European financial landscape by bringing the popular Qeld Visa to the Netherlands. This step follows the explosive growth of the map in existing markets, where it already serves tens of thousands of small businesses with a simple, transparent and powerful map developed specifically for today's entrepreneurs.
While traditional banks continue to burden small businesses with fees, hidden costs, and endless bureaucracy, Qeld takes a different approach by offering the Qeld VISA, which is completely free to use. The card not only offers entrepreneurs the short-term liquidity they need, but also provides them with money with all purchases — an advantage that traditional banks cannot or do not want to match.
“We founded Qeld because entrepreneurs deserve better. They want a bank that responds as quickly as they do. A bank that understands their unique challenges rather than thwarting them,” said Emil Sunvisson, CEO of Qred. “The success of our Qeld Visa proves that this is not a conjecture; it is a fact. Now we're bringing our combination of high-speed business loans and our business card, designed specifically for SMEs, to the Netherlands, where entrepreneurs are eager for a better option.”
To stimulate this next growth phase for the credit card, Qeld has appointed Johan Harén as Head of Card. Harén brings a wealth of experience from his previous roles at industry giants such as American Express and Entercard. His decision to join Qeld underlines the company's commitment to developing products that truly serve its customers.
“I've spent my entire career in the credit card industry and I've never seen a company with such a clear and courageous vision as Qeld,” says Johan Harén. “They're not just creating a product; they're solving a fundamental problem for millions of entrepreneurs in Europe. Qeld Visa isn't just a card — it's a facilitator. The potential is huge and I'm happy to be part of a team that isn't afraid to challenge the status quo and deliver something truly valuable.”
With its proven track record and the appointment of a new senior manager, Qeld is not only launching a new product in a new market, it also sends a clear message to the sector. The company continues its mission to provide small businesses across the continent with the tools they need to succeed.
